Hoppa till sidans huvudinnehåll

Del 3 i serien Focus Group Kit

Developing Questions for Focus Groups

Häftad, Engelska, 1997

AvRichard A. Krueger

2 279 kr

Beställningsvara. Skickas inom 3-6 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.


Struggling with focus groups questions? Asking the right questions is critical in focus group interviewing. Developing Questions in a Focus Group describes a practical process for identifying powerful themes and offers an easy-to-understand strategy for translating those themes into questions. Richard A. Krueger suggests ways of categorizing, phrasing, and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview by asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions doable by outlining a process and offering many examples. After reading this book, your focus groups will never be the same.

Produktinformation

  • Utgivningsdatum1997-09-10
  • Mått177 x 254 x 8 mm
  • Vikt260 g
  • FormatHäftad
  • SpråkEngelska
  • SerieFocus Group Kit
  • Antal sidor128
  • Upplaga1
  • FörlagSAGE Publications
  • ISBN9780761908197

Tillhör följande kategorier

Hoppa över listan

Mer från samma författare

Hoppa över listan

Mer från samma serie

Hoppa över listan

Du kanske också är intresserad av

Lars Kepler - Medusa, Inbunden
  • Nyhet
Del 11

Medusa

Lars Kepler

Inbunden, 2026

289 kr319 kr

Sara Strömberg - Sly, Pocket
Del 1

Sly

Sara Strömberg

Pocket, 2022

79 kr129 kr

Sara Strömberg - Sot, Pocket
  • Nyhet
Del 4

Sot

Sara Strömberg

Pocket, 2026

79 kr129 kr