Developing a Market Orientation

• Introduction - Rohit DeshpandéMarket Orientation - Ajay K Kohli and Bernard J JaworskiThe Construct, Research Propositions and Managerial ImplicationsThe Effect of Market Orientation on Business Profitability - John C Narver and Stanley F SlaterCorporate Culture, Customer Orientation and Innovativeness in Japanese Firms - Rohit Deshpandé, John U Farley and Frederick E Webster JrA Quadrad AnalysisMarket Orientation - Bernard J Jaworski and Ajay K KohliAntecedents and ConsequencesMarket Orientation, Performance and the Moderating Influence of Competitive Environment - Stanley F Slater and John C NarverDoes Market Orientation Matter for Small Firms? - Alfred M Pelham and David T WilsonMarket Orientation and Business Performance - John C Narver, Robert L Jacobson and Stanley F SlaterAn Analysis of Panel DataUnderstanding Market Orientation - Rohit Deshpandé and John U FarleyA Prospectively Designed Meta-Analysis of Three Market Orientation ScalesMarket Orientated Is Not Enough - Stanley F Slater and John C NarverBuild a Learning OrganizationThe Influence of Market Orientation on Channel Relationships - Judy A Siguaw, Penny M Simpson and Thomas L BakerA Dyadic Examination

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