Design for Business

Dr Gjoko Muratovski is the Director of The Myron E. Ullman, Jr. School of Design at the University of Cincinnati (USA) and Guest Professor at the College of Design & Innovation at Tongji University (China). With over twenty years of global, cross-disciplinary design and branding practice, Dr Muratovski brings experience that spans from Europe and Asia to Australia and the Americas. Over the years he has been working with a wide range of governmental, not-for-profit and corporate organizations - ranging from NASA Johnson Space Center, UN Association of Australia and Greenpeace, to  Deloitte, Toyota, and the Auckland Council of New Zealand.. He is also regularly retained as an advisor on issues ranging from strategic design to brand development strategies by international design firms and advertising agencies.

• Preface, Kristin McCourtieForeword, George CairnsThe role of Design in Business, Gjoko MuratovskiModels of design: Envisioning a future design education, Ken FriedmanAre you on board? The role of design-led innovation in strengthening key partnerships within an Australian airport, Rebecca Price, Cara Wrigley and Alexander DreilingPublicly funded design support for small and medium manufacturers: How it might be best managed, James Woudhuysen and Peter FordUnderstanding, utilizing and valuing design tools in business, Rohan Doherty, Cara Wrigley and Judy MatthewsNew Zealand’s nation brand and its impact on exporting businesses, Eden Potter and Raul SarrotDesign for competitive advantage in capital goods, Robbie NapperInsights from Scotland’s first design-led innovation program for SMEs to enhance economic competitiveness and design leadership, Catherine Docherty and Jill MacBrydeApplying design-led innovation in a not-for-profit aged care provider to create shared value, Erez Nusem, Aimee Defries and Cara WrigleyIs the interior design of your workplace honing or blunting your competitive edge?, Kellee FrithGamification in design – A conversation with Søren Ingomar Petersen, Gjoko Muratovski