Dealing with Socially Responsible Consumers

Studies in Marketing

Inbunden, Engelska, 2023

909 kr

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This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.

Produktinformation

Utgivningsdatum2023-01-02
Mått148 x 210 x 41 mm
Vikt890 g
FormatInbunden
SpråkEngelska
Antal sidor564
FörlagSpringer Verlag, Singapore
ISBN9789811944567

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Jishnu Bhattacharyya is a Ph.D. candidate in marketing at the University of Nottingham. Prior to joining the University of Nottingham, Jishnu participated in research coursework at IIM Kozhikode, where he was a research scholar in the marketing area. Within academia, he has worked as a Project Scientist for IIT Delhi, where he contributed to the market research of the technical textile industry. He enjoys asking questions that are both practically motivated and theoretically inspired along several interconnected research streams, including but not limited to sustainability marketing, socially responsible consumption, consumer interactions with technology, and services marketing. His work, accordingly, has implications for product manufacturers, service industries, retailers, and public policymakers. His work has appeared in academic journals, and he has also co-edited books, co-authored a book, and written case studies.