Data Warehousing in Action

Seán Kelly is an author, lecturer, software engineer and international business consultant who has founded a number of separate businesses in the field of customer intelligence and information exploitation. Seán was formerly head of the European business intelligence division of Sybase Inc. and was a founder of the prestigious Data Warehouse network. His groundbreaking book Data Warehousing: The route to mass customization, published by Wiley in the early 1990s, was a major influence on the tide of business intelligence investment that occurred in the following decade. Seán is now involved in a new enterprise, based in Ireland, that is devoted to customer segmentation and profiling solutions.

• PLANNING THE DATA WAREHOUSE.The Fundamentals of Data Warehousing.Achieving Competitive Advantage: A Review of Typical Applications.Managing the Data Warehouse Project.INTEGRATING THE DATA--THE DATA WAREHOUSE INFRASTRUCTURE.The Data Warehouse Architecture.Data Warehouse Technology.Metadata Management.Data Quality.EXPLOITING THE DATA--THE DATA WAREHOUSE APPLICATIONS.Data Access and Exploitation.Data Mining.LOOKING TO THE FUTURE--NEXT GENERATION DATA WAREHOUSE.Future Directions in the First Generation of Data Warehousing.The Second Generation of Data Warehousing--Reintegration with the Operational Systems.Appendices.Index.