Data Engineering for Data-Driven Marketing

Balamurugan Balusamy is Associate Dean at Shiv Nadar University, Delhi-NCR following being Professor, School of Computing Sciences and Engineering as well as Director International Relations at Galgotias University, Greater Noida, India.Veena Grover is a distinguished Economics professional currently Professor of Economics at Noida Institute of Engineering & Technology, Greater Noida, India.M. K Nallakaruppan is Assistant Professor at the School of Information Technology and Engineering, Vellore Institute of Technology, India. He is an Associate Member of the IEEE and Member of Soft Computing Research Society.Vijay Anand Rajasekaran is Associate Professor in VIT University, India following his time as Senior Technical Lead at HCL-CISCO, India. His contributions focus on Engineering Education, Block chain and Data Sciences.Mariofanna Milanova is Professor in the Department of Computer Science for University of Arizona at Little Rock, USA, and has been a faculty member since 2001. She is an IEEE Senior Member, Fulbright U.S. Scholar, and NVIDIA Deep Learning Institute University Ambassador.

• Chapter 1. Exploring AI in Data Driven Marketing: Understanding the Intersection of Data Engineering and Marketing; Sonal Trivedi, Veena Grover, and Balamurugan BalusamyChapter 2. Architecting for Success: Designing Robust Data Infrastructures to Power Data-Driven Marketing Campaigns; Siva Karthikeyan Krishnan, Kumaravel Ponnusamy, and Kanav SharmaChapter 3. AI in Data-Driven Marketing: Decoding Consumer Choices and Behaviors; Valliappan Raju, KK Ramachandran, Wang Chenxi, Mangairkarasi V, and Zdenka KonecnaChapter 4. Ingesting Insights: Data Ingestion Strategies and Techniques for Marketing Data; Veena Grover and Purnima PalChapter 5. Mastering Data Transformation: Preparing Marketing Data for Actionable Insights; Channi Sachdeva, Veena Grover, Amandeep Kaur, and Veer P Gangwar Chapter 6. Seamless Data Flow: Constructing End-to-End Data Pipelines for Real-Time Marketing Analytics; Anitha K, Anitha A, Preetha S, and Annie SamChapter 7. Crafting Customer Profiles: Data Engineering for Comprehensive Customer Understanding; Anuradha Chakraborty, Soumendra Roy, and Amit SarkarChapter 8. Empowering Personalized Marketing: Leveraging Data Engineering for Customer Segmentation; Veena Grover, Mahima Dogra, Divya Sahu, and Manju NandalChapter 9. Quality Assurance in Marketing Data: Ensuring Accuracy and Reliability; Arvind Nath Sinha, Vibha Srivastava, and Kashvi SinhaChapter 10. Integrating Marketing Data Ecosystems: Merging Diverse Data Sources for Holistic Insights; Rubina Gill, Pankaj Raj Kumar, Mastu Patel, and Harmesh KumarChapter 11. Data Security in the Age of Marketing: Safeguarding Customer Information and Compliance; M. K. Nallakaruppan, Ansh Pethani, and Danilo PelusiChapter 12. Harnessing AI and ML for Marketing: Integrating Advanced Analytics into Data-Driven Strategies; M. K. Nallakaruppan, Francesco Benedetto, and Mridul JainChapter 13. Ethics and Privacy in Data-Driven Marketing: Navigating Legal and Ethical Considerations in the Age of Big Data; Manisha Singh and Fatima Qasim HasanChapter 14. Unlocking the Potential of Data Lakes: Organizing and Storing Marketing Data for Analysis; Magesh R, Ilakkiyaa U, Shanthini R, and Charanya RChapter 15. Optimizing Outcomes: Professional Perspectives on Data-Driven Marketing Mastery; Aditya Prasad, Tejasv Rastogi, Trisha Paul, Utkarsh Tyagi, and Francesco Benedetto