Medical Device Management
Andreas Krämer, Cosimo Franco, Fabiola Hartung-Linz, Ellen Thom
Inbunden, 2025
739 kr
Del i serien Future of Business and Finance
Customer Value-centered Management
Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling
Häftad, Engelska, 2026
889 kr
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This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated "value-to-value segmentation" approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.
Produktinformation
- Utgivningsdatum2026-07-17
- Mått155 x 235 x 21 mm
- Vikt563 g
- FormatHäftad
- SpråkEngelska
- SerieFuture of Business and Finance
- Antal sidor348
- FörlagSpringer International Publishing AG
- ISBN9783031904998
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