Data & IT
Customer Value-centered Management
Andreas Krämer • Thomas Burgartz • Christina Muzzu • Andreas Kramer
Inbunden
1319:-
Uppskattad leveranstid 7-12 arbetsdagar
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Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.
- Format: Inbunden
- ISBN: 9783031904967
- Språk: Engelska
- Antal sidor: 348
- Utgivningsdatum: 2025-07-17
- Förlag: Springer International Publishing AG