Data & IT
Customer Relationship Management and the Social and Semantic Web
Ricardo Colomo-Palacios • Joo Varajo • Pedro Soto-Acosta
Inbunden
3549:-
Uppskattad leveranstid 5-9 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Customer Relationship Management and the Social and Semantic Web: Enabling Cliens Conexus provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields. Providing a forum for the exchange of research ideas and practices, this book is a reference convergence point for professionals, managers, and researchers in the CRM field together with IT professionals. It also aims to explore the opportunities and challenges confronting organizations in the light of customers in Web 2.0 by using new technologies, including semantic technologies (Web 3.0).
- Format: Inbunden
- ISBN: 9781613500446
- Språk: Engelska
- Antal sidor: 358
- Utgivningsdatum: 2011-08-30
- Förlag: Business Science Reference