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A book that provides the theory and practice of Customer Experience or CEM. The content explains to the reader the importance of customer loyalty and lifetime value and its bottom-line impact.
Practical examples are included on building the customer experience journey and going beyond expectations, building a strong relationship between the seller and the buyer.
- Format: Pocket/Paperback
- ISBN: 9798201280406
- Språk: Engelska
- Antal sidor: 480
- Utgivningsdatum: 2021-08-28
- Förlag: James Seligman