Culture Design

James D. White is a transformational leader with more than thirty years' experience in the consumer products, retail, and restaurant industries. As CEO of Jamba Juice from 2008 to 2016, he led the successful turnaround and transformation of the company. He is a corporate director and adviser with twenty years of experience serving on more than fifteen public and private boards. White currently chairs the board of the Honest Company. He is the cofounder, Chair, and CEO of JDWhite Design Labs.Krista White is a multigenre nonfiction and fiction writer. As a cofounder of JDWhite Design Labs, her work focuses on research, in-depth interviews, and harnessing her writing and storytelling skills to craft powerful narratives. In addition to her work at JDWhite Design Labs, Krista has consulted with individuals and companies on their strategies for intentional culture design, inclusion, and racial justice. She is also the founder and CEO of Kiki For the Future, a platform for LGBTQIA+ sex education.

Advance Praise for Culture Design:"Krista and James White have created the blueprint for how to use the best design-thinking principles in the area where they should have been used in the first place: our people. Get your digital device or Moleskine notebook, buckle your seatbelt, open the book, and get to work." — Michael C. Bush, Global CEO, Great Place to Work; author, A Great Place to Work for All"Together, Krista and James White take the conversation to a new level, offering innovative ideas and insights. Their perspectives are completely different yet perfectly aligned around a shared purpose. I have seen firsthand how their steady guidance has supported multiple CEOs—they are, without question, exceptional leaders. Culture Design is a reflection of that wisdom." — Jessica Alba, founder and Board Director, Honest Company"In a world full of clichés and uninspired leadership advice, Culture Design stands out with concrete, practical, and truly inspiring ways to build a durable culture. This book is essential reading, offering intentional strategies from both the vantage point of an iconic business leader and the fresh perspective of a next-generation entrepreneur." — Merline Saintil, Lead Director, Rocket Lab; Board Director, Symbotic, TD Synnex, and GitLab"Culture has never been more critical to business results, yet it remains an abstract topic for many CEOs. James and Krista White make culture pragmatic. More important, they help CEOs ensure they're creating the culture that their specific strategy and customer base requires. Highly recommended." — David Reimer, CEO, ExCo Group"Culture Design is not only a fantastic guide for anyone in leadership but a valuable manual for investing in the culture of your team and organization. The coauthoring duo of James and Krista proves to be another valuable resource filled with multigenerational insight." — Kecia Steelman, President and CEO, Ulta Beauty