Cultural and Social Influences on Consumer Behavior

Uncertainty Avoidance, Rituals, and External Threats

Inbunden, Engelska, 2023

AvXuehua Wang

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This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats. For example, consumers in a culture with high uncertainty avoidance may show less positive attitudes towards new products than those in a culture with low uncertainty avoidance.

Produktinformation

Utgivningsdatum2023-10-04
Mått155 x 235 x 20 mm
Vikt553 g
FormatInbunden
SpråkEngelska
SerieManagement for Professionals
Antal sidor244
FörlagSpringer Verlag, Singapore
ISBN9789819961825

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Xuehua Wang is Associate Professor of Marketing at School of Economics and Management, Tongji University, Shanghai, China. She received her Ph.D. from City University of Hong Kong, Hong Kong, China. Her research area is consumer behavior. Her research has been published in academic journals including Journal of Marketing Research, Journal of Service Research, Journal Business Research, Psychology & Marketing, and International Marketing Review, among others.

Chapter 1. Introduction.- Chapter 2. Literature Review.- Chapter 3. Theory and Propositions for Uncertainty Avoidance and Consumption Behavior.- Chapter 4. Theory and Propositions for Rituals and Consumption Behavior.- Chapter 5. Theory and Propositions for External Threats and Consumption Behavior.- Chapter 6. Selected Empirical Context and Data.- Chapter 7. Analysis and Empirical Results.- Chapter 8. Discussion and Conclusion.