Edward Bernays, famed as The Father of Public Relations, pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, he describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts. These methods formed the principles that corporations and governments have employed for the past century to influence social attitudes.

Produktinformation

Utgivningsdatum2019-11-30
Mått127 x 201 x 13 mm
Vikt159 g
FormatHäftad
SpråkEngelska
Antal sidor144
FörlagDover Publications Inc.
ISBN9780486836584

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Edward Bernays (1891-1995) was a pioneer in the field of public relations who emigrated from his native Austria to the United States in the 1930s. During his career in public relations, Bernays devised and popularized many techniques for influencing public opinion on behalf of a huge roster of clients that included many corporations and industrial organizations, governments around the world, and advocacy groups in many fields. "Public relations, effectively used, helps validate an underlying principle of our society — competition in the market place of ideas and things," he wrote in 1971.