Cross-Cultural Personal Selling

Agents’ Competences in International Personal Selling of Services

Häftad, Engelska, 2018

AvAnna Antczak,Barbara A. Sypniewska

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Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones.

Produktinformation

Utgivningsdatum2018-08-01
Mått148 x 210 x undefined mm
FormatHäftad
SpråkEngelska
Antal sidor160
FörlagSpringer International Publishing AG
ISBN9783319856995

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Anna Antczak-Barzan is Vice-Dean of the Faculty of Business and International Relations at Vistula University in Warsaw, Poland. She is the author of numerous publications in the field of marketing, public relations, and international relations. Barbara A. Sypniewska is Assistant Professor at the Faculty of Management and Finance, University of Finance and Management in Warsaw, Poland. She is an expert in the field of direct marketing and human relations.