Cross-Cultural Personal Selling

Agents’ Competences in International Personal Selling of Services

Inbunden, Engelska, 2017

AvAnna Antczak,Barbara A. Sypniewska

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Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones.

Produktinformation

Utgivningsdatum2017-07-21
Mått148 x 210 x 16 mm
Vikt370 g
FormatInbunden
SpråkEngelska
Antal sidor160
Upplaga17001
FörlagSpringer International Publishing AG
ISBN9783319555768

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Anna Antczak-Barzan is Vice-Dean of the Faculty of Business and International Relations at Vistula University in Warsaw, Poland. She is the author of numerous publications in the field of marketing, public relations, and international relations. Barbara A. Sypniewska is Assistant Professor at the Faculty of Management and Finance, University of Finance and Management in Warsaw, Poland. She is an expert in the field of direct marketing and human relations.