Cross-Cultural Fashion Marketing

Satyendra Singh is Professor of Marketing and International Business, Faculty of Business and Economics, University of Winnipeg, Canada and Editor-in-Chief of the Journal of the Academy of Business and Emerging Markets (DOAJ).

• 1. Introduction 2. Ethnic Fashion Marketing 3. Cross-Cultural Fashion Marketing 4. Modest Fashion Marketing 5. Plus-Size Fashion Marketing 6. Headgear Fashion Marketing 7. Beachwear Fashion Marketing 8. Conclusion

"This book thoughtfully explores the multifaceted world of ethnic fashion marketing. It offers valuable insights into the intersections of culture and inclusivity within the ever-evolving fashion landscape. A timely and important read for anyone interested in the past, present and future of ethnic fashion."Dr. Paurav Shukla, Professor of Marketing, University of Southampton, United Kingdom"This book offers an exciting and timely account of ethnic fashion across a diverse range of categories including the important yet underexplored niches of modest, plus-size, headgear, and beachwear marketing. It provides a valuable roadmap to navigate the increasingly complex and diverse field of fashion marketing in today’s globalized world. A useful tool for academics and practitioners alike."Dr. Roland Goldberg, Professor of Marketing, North West University, South Africa