Olga Dziubaniuk is a Postdoctoral Researcher in the Faculty of Management and Business, Tampere University, Finland.Rumy Narayan is a Postdoctoral Researcher at the University of Vaasa's School of Management, Finland.Jeniffer de Nadae is a Professor at the Federal University of Itajubá (UNIFEI), Brazil.Leena Aarikka-Stenroos is a Professor of Industrial Management at Tampere University, Finland.