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Tobias Kollmann and Matthias Hasel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.
- Format: Pocket/Paperback
- ISBN: 9783835002388
- Språk: Tyska
- Antal sidor: 139
- Utgivningsdatum: 2006-02-01
- Förlag: Deutscher Universitats-Verlag