Cross-Channel Cooperation
The Bundling of Online and Offline Business Models
Häftad, Engelska, 2006
739 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.Tobias Kollmann and Matthias Hasel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.
Produktinformation
- Utgivningsdatum2006-02-24
- Mått148 x 210 x 9 mm
- Vikt207 g
- SpråkEngelska
- Antal sidor139
- Upplaga2006
- FörlagDeutscher Universitats-Verlag
- EAN9783835002388