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Tobias Kollmann and Matthias Hasel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.
Prof. Dr. Tobias Kollmann ist Inhaber des Lehrstuhls fur E-Business und E-Entrepreneurship der Universitat Duisburg-Essen, Campus Essen. Matthias Hasel, M.Sc. ist wissenschaftlicher Mitarbeiter am selben Lehrstuhl.
Motivations for Cross-Channel CooperationClassification of Cross-Channel Cooperation Cross-Channel Cooperation InstrumentsCross-Channel Cooperation EngineeringTransfer to Practice: The Case of LetsWorkIt