Krishnamurthy Sriramesh is a Professor of Public Relations in the College of Media, Communication, and Information at the University of Colorado, Boulder, USA.Su Lin Yeo is Associate Professor in the Lee Kong Chian School of Business at Singapore Management University.

• Introduction 1. Extending the Horizons of Crisis Communication Scholarship and Practice: A Socio-cultural Perspective 2. VIETNAM: Lost in Translation: Coca Cola’s Advertisement Sparks Crisis 3. INDIA: McDonald’s Faces Boycott Over Halal Meat 4. MALAYSIA: Environmentalists Rally Against MNC Over Radioactive Waste 5. SINGAPORE: MNC Halts Retrenchment Over Employees’ Anger 6. JAPAN: Nike’s Anti-Racism Ad Sparks Backlash 7. CHINA: H&M “Canceled” by Chinese Consumers Over Uyghur Cotton 8. INDONESIA: Diversity vs Ideology: Muslims Demand Starbucks Boycott Over LGBTQ+ Stance 9. THAILAND: FoodPanda Faces Boycott for “Terrorist” Comment 10. SOUTH KOREA: Ignoring History Imperils Uniqlo’s Business. Epilogue

“Crisis Communication Cases from Asia is a book that fills a void in the marketplace which will be welcomed by both students and practitioners interested in learning more about Crisis Communication in Asia. The editors of the book, Prof. Krishnamurthy Sriramesh and Associate Professor Yeo Su Lin, are well-known scholars in the field of Crisis Communication that worked closely with practitioners from both the private and public sectors in Asia in writing the book. The book incorporates a cultural perspective to crisis communication and includes a wide range of cases from different countries in the region, as well as different types of crises.”Daniel Laufer, Victoria University of Wellington, New Zealand“This book pushes the boundaries of theory and practice in crisis communication by incorporating a cultural perspective. Each case is examined through a socio-political lens including societal, organizational, political, economic, media and activist cultures. Such a perspective is novel to crisis communication scholarship, a welcome addition to advance knowledge. Notably, the book does not treat Asia as a homogenous whole, but as a tapestry of widely divergent cultures. This book fills a glaring lacuna in crisis communication research by offering a rich compilation of crisis cases from nine Asian countries written by practitioners using the same conceptual framework for analysis.”Ganga Dhanesh, University of Maryland, USA

Krishnamurthy Sriramesh is a Professor of Public Relations in the College of Media, Communication, and Information at the University of Colorado, Boulder, USA.Su Lin Yeo is Associate Professor in the Lee Kong Chian School of Business at Singapore Management University.

• Introduction 1. Extending the Horizons of Crisis Communication Scholarship and Practice: A Socio-cultural Perspective 2. VIETNAM: Lost in Translation: Coca Cola’s Advertisement Sparks Crisis 3. INDIA: McDonald’s Faces Boycott Over Halal Meat 4. MALAYSIA: Environmentalists Rally Against MNC Over Radioactive Waste 5. SINGAPORE: MNC Halts Retrenchment Over Employees’ Anger 6. JAPAN: Nike’s Anti-Racism Ad Sparks Backlash 7. CHINA: H&M “Canceled” by Chinese Consumers Over Uyghur Cotton 8. INDONESIA: Diversity vs Ideology: Muslims Demand Starbucks Boycott Over LGBTQ+ Stance 9. THAILAND: FoodPanda Faces Boycott for “Terrorist” Comment 10. SOUTH KOREA: Ignoring History Imperils Uniqlo’s Business. Epilogue

“Crisis Communication Cases from Asia is a book that fills a void in the marketplace which will be welcomed by both students and practitioners interested in learning more about Crisis Communication in Asia. The editors of the book, Prof. Krishnamurthy Sriramesh and Associate Professor Yeo Su Lin, are well-known scholars in the field of Crisis Communication that worked closely with practitioners from both the private and public sectors in Asia in writing the book. The book incorporates a cultural perspective to crisis communication and includes a wide range of cases from different countries in the region, as well as different types of crises.”Daniel Laufer, Victoria University of Wellington, New Zealand“This book pushes the boundaries of theory and practice in crisis communication by incorporating a cultural perspective. Each case is examined through a socio-political lens including societal, organizational, political, economic, media and activist cultures. Such a perspective is novel to crisis communication scholarship, a welcome addition to advance knowledge. Notably, the book does not treat Asia as a homogenous whole, but as a tapestry of widely divergent cultures. This book fills a glaring lacuna in crisis communication research by offering a rich compilation of crisis cases from nine Asian countries written by practitioners using the same conceptual framework for analysis.”Ganga Dhanesh, University of Maryland, USA

Krishnamurthy Sriramesh is a Professor of Public Relations in the College of Media, Communication, and Information at the University of Colorado, Boulder, USA.Su Lin Yeo is Associate Professor in the Lee Kong Chian School of Business at Singapore Management University.

• Introduction 1. Extending the Horizons of Crisis Communication Scholarship and Practice: A Socio-cultural Perspective 2. VIETNAM: Lost in Translation: Coca Cola’s Advertisement Sparks Crisis 3. INDIA: McDonald’s Faces Boycott Over Halal Meat 4. MALAYSIA: Environmentalists Rally Against MNC Over Radioactive Waste 5. SINGAPORE: MNC Halts Retrenchment Over Employees’ Anger 6. JAPAN: Nike’s Anti-Racism Ad Sparks Backlash 7. CHINA: H&M “Canceled” by Chinese Consumers Over Uyghur Cotton 8. INDONESIA: Diversity vs Ideology: Muslims Demand Starbucks Boycott Over LGBTQ+ Stance 9. THAILAND: FoodPanda Faces Boycott for “Terrorist” Comment 10. SOUTH KOREA: Ignoring History Imperils Uniqlo’s Business. Epilogue

“Crisis Communication Cases from Asia is a book that fills a void in the marketplace which will be welcomed by both students and practitioners interested in learning more about Crisis Communication in Asia. The editors of the book, Prof. Krishnamurthy Sriramesh and Associate Professor Yeo Su Lin, are well-known scholars in the field of Crisis Communication that worked closely with practitioners from both the private and public sectors in Asia in writing the book. The book incorporates a cultural perspective to crisis communication and includes a wide range of cases from different countries in the region, as well as different types of crises.”Daniel Laufer, Victoria University of Wellington, New Zealand“This book pushes the boundaries of theory and practice in crisis communication by incorporating a cultural perspective. Each case is examined through a socio-political lens including societal, organizational, political, economic, media and activist cultures. Such a perspective is novel to crisis communication scholarship, a welcome addition to advance knowledge. Notably, the book does not treat Asia as a homogenous whole, but as a tapestry of widely divergent cultures. This book fills a glaring lacuna in crisis communication research by offering a rich compilation of crisis cases from nine Asian countries written by practitioners using the same conceptual framework for analysis.”Ganga Dhanesh, University of Maryland, USA