Crisis Communication Case Studies on COVID-19

Mildred F. "Mimi" Perreault (Ph.D., University of Missouri) is an Assistant Professor in the Zimmerman School of Advertising and Mass Communication at the University of South Florida. Perreault has researched public relations, local journalism, and disaster communication. Previously, Perreault was an Assistant Professor of Media and Communication at East Tennessee State University.Sarah Smith-Frigerio (Ph.D., University of Missouri) is an Assistant Professor of Public Relations in the Department of Communication at The University of Tampa. She focuses on health and crisis communication, particularly how individuals use digital media for peer support and health advocacy when facing health concerns.

• List of Figures – List of Tables – Acknowledgments – Sarah Smith-Frigerio/Mildred Perreault: COVID-19 Communication Case Studies, Where It Began and Why These Studies Matter – Jennifer Anderson: When a Pandemic and an "Infodemic" Collide, Uncertainty Prevails: Misinformation & the COVID-19 Crisis – Jessica D. Freeman/Jessica Elton: #AloneTogether: A Qualitative Content Analysis of a Hashtag Campaign Providing Support through the COVID-19 Mental Health Crisis – Lauren J. Johnsen/Amnee Elkhalid: "Like Putting Out Fires, While Running on a Treadmill That Was Also on Fire": Working and Parenting in a Pandemic – Jensen Moore: Social Media Mourning: Dealing with Grief and Crisis Response Surrounding COVID-19 – Anna Valiavska: COVID-19 and Higher Education: Navigating Ambiguity, Constraints, and Misplaced Optimism – Erika J. Schneider: Branding, Marketing, PR, and COVID-19 – Janelle Applequist/Jeanette Abrahamsen: Advertising as a Form of Public Health Education: An Analysis of the Ad Council and COVID Collaborative’s "It’s Up to You" Vaccination Awareness Campaign – Virginia S. Harrison/Brandon Boatwright/Carla White/Kayleigh Jackson: Seventeen Weeks: Fan Reactions to the NFL’s COVID-19 Protocols during the 2020 Season – Gregory Perreault/Ella Hackett/Alexis Handler: Coronavirus and Journalism: A Meta-analysis of Early Research on Journalism in the COVID-19 Pandemic – Melanie B. Richards/Ashleigh D. Bunn: Six Feet Apart: A Case Study of Urban and Rural Medical Professionals’ and Health Systems’ Responses to COVID-19 – Carrie Reif-Stice/Steven Venette/Sarah Smith-Frigerio/Nazanin Bani Amerian/Joel Iverson: Is There a Difference? Generational Response to COVID and Media Usage – Victoria L. LaPoe/Benjamin R. LaPoe II/Candi S. Carter Olson/Cristina L. Azocar/Jayne Yerrick: Speaking Directly to Indigenous Communities via Social Media: Native Female Politicians Manage Community Information by Addressing Crises within a Pandemic – Sarah Smith-Frigerio/J. Brian Houston: Coping with a Pandemic Using Social Media: Nurses’ Expressions of Individual and Community Resilience on TikTok – Joel Lansing Reed/Monique Luisi: Political Rhetoric and Crises Communication During a Global Pandemic – Mildred Perreault/Bipulendra Adhikari: "It spread like Wildfire" and "Flooded Hospitals" Compounding Crisis: Climate, Wildfires, and Hurricanes during the Pandemic – Mia Moody-Ramirez: Communicating About COVID-19 and Black Lives Matter: A Case Study of Memes, Twitter & Reddit – Juan Liu: Calling COVID-19 the "Chinese Virus": What Types of #ChineseVirus Messages Get Attention on Facebook Pages? – Kaila Witkowski/Frederike Albrecht/N. Emel Ganapati/Serena Tagliacozzo/Derrick Boakye Boadu: Crisis Communication during the COVID-19 Pandemic: A Comparative Perspective from the Online Communication of Public Health Agencies in Italy, Sweden, and the United States – Mildred Perreault/Sarah Smith-Frigerio: In the End, COVID-19 Goes On and On – Editors – Contributors – Index.

“COVID-19 Communication Case Studies is a remarkably comprehensive and fresh account of how the pandemic crisis took its toll on everyday life in diverse contexts. Each chapter begins with the background needed to frame the study and concludes with findings that offer rich materials for professionals’ and students’ discussions and springboards for scholarly pursuits. These case studies about crisis and mediated communication are analyzed via an incredibly wide array of theoretical and analytic lenses. They offer poignant reminders of what was happening in restaurants, with sports teams, in families and schools, and well as businesses and other sites during a time when no one knew what would happen next.”—Patrice Buzzanell, University of South Florida and Shanghai Jiaotong University