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Creativity and Marketing

The Fuel for Success

Inbunden, Engelska, 2021

AvEleonora Pantano,UK) Pantano, Eleonora (University of Bristol

1 299 kr

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Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.Exploring themes in strategic marketing , creativity in management and communication as well as creativity in new product development, Creativity and Marketing examines a wide range of cutting-edge developments at the intersection of marketing and creative practice, including brand management, social media management, consumer behaviour, and value creation.This collection will bridge theory and practice in a fast moving and exciting field and will provide scholars of marketing, branding and consumer behaviour with lessons and strategies to implement in their own fields.

Produktinformation

  • Utgivningsdatum2021-08-02
  • Mått152 x 229 x 17 mm
  • Vikt404 g
  • FormatInbunden
  • SpråkEngelska
  • Antal sidor224
  • FörlagEmerald Publishing Limited
  • ISBN9781800713314
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