Creating Experience Value in Tourism

Häftad, Engelska, 2022

AvNina K Prebensen,Joseph S Chen,Muzaffer Uysal,Norway) Prebensen, Nina K (Professor of Marketing, Tromsø University Business School,USA) Chen, Professor Joseph S (Professor of Tourism, Hospitality and Event Management, Indiana University at Bloomington,USA) Uysal, Muzaffer (Professor & Dept. Chair, University of Massachusetts Amherst,Nina K. Prebensen,Joseph S. Chen

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Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry. Including a framework to distinguish among key resources or antecedents of customer value, this new edition: - Introduces the concept of co-creation of value in the tourist experience, looking at the definitions, structures and models available; - Provides a new chapter addressing value creation and resource configuration; - Considers consumer behaviour and factors affecting value creation from both physiological and psychological perspectives; - Introduces a new full colour internal design to aid understanding. Concluding with a summary of the areas for future research, this is a key resource for researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.

Produktinformation

Utgivningsdatum2022-01-10
Mått172 x 244 x 14 mm
Vikt676 g
FormatHäftad
SpråkEngelska
Antal sidor272
Upplaga2
FörlagCABI Publishing
ISBN9781800621503

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Nina K Prebensen (Edited By) Nina K Prebensen is a Professor at Buskerud and Vestfold University College and at UiT The Arctic University of Norway. She has published papers in various tourism journals. Her research focuses particularly on the tourist decision and experience processes, where co-creation of value for hosts and guests are in focus. Her teaching experiences include marketing, tourism marketing and management, service quality and branding strategies. Prebensen has been part of 25 business boards, and has a long history in co-operating with the tourism industry.Joseph S Chen (Edited By) Dr. Joseph S. Chen is a faculty member of the Department of Recreation, Park and Tourism Studies at Indiana University at Bloomington, USA. He has been identified by premier tourism/hospitality journals (Tourism Management and Journal of Hospitality and Tourism Research) as one of the leading tourism scholars worldwide. He has received international research awards and fellowships including US Fulbright Senior Scholar.Muzaffer Uysal (Edited By) Professor Muzaffer Uysal, PhD. is a provost professor and chair of the Department of Hospitality and Tourism Management - Isenberg School of Management at the University of Massachusetts, Amherst. Dr. Uysal has extensive experience in the tourism and hospitality field and has conducted workshops and seminars in more than 25 countries. He is a member of the International Academy for the Study of Tourism and the Academy of Leisure Sciences. He has also authored and co-authored a significant number of research articles, monographs, and books. Dr. Uysal has also received over 30 awards, honors, and recognitions. His current research interests focus on tourism development and quality-of-life research in tourism and hospitality settings.

1: Co-creation of Tourist Experience: Scope, Definition and Structure 2: Dynamic Drivers of Tourist Experiences 3: Tourist Experience Value: Tourist Experience and Life Satisfaction 4: Conceptualization of Value Co-creation in the Tourism Context 5: Why, Oh Why, Oh Why, Do People Travel Abroad? 6: Self-congruity Theory in Travel and Tourism: Another Update 7: Moving People: a Conceptual Framework for Understanding How Visitor Experiences can be Enhanced by Mindful Attention to Interest 8: Co-creation of Experience Value: a Tourist Behaviour Approach 9: Authenticity as a Value Co-creator of Tourism Experiences 10: Experience Co-creation Depends on Rapport-building: Training Implications for the Service Frontline 11: Approaches for the Evaluation of Visitor Experiences at Tourist Attractions 12: Storytelling in a Co-creation Perspective 13: Tourist Information Search: A DIY Approach to Creating Experience Value 14: Co-creation of Value and Social Media: How? 15: Prices and Value in Co-produced Hospitality and Tourism Experiences 16: Value Creation: a Tourism Mobilities Perspective 17: Guide Performance: Co-created Experiences for Tourist Immersion 18: Value Creation and Co-creation in Tourist Experiences: an East Asian Cultural Knowledge Framework Approach 19: Perspectives on Value Creation – Resource Configuration 20: Value Co-creation: Challenges and Future Research Directions