Hoppa till sidans huvudinnehåll

1 829 kr

Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry. Including a framework to distinguish among key resources or antecedents of customer value, this new edition: - Introduces the concept of co-creation of value in the tourist experience, looking at the definitions, structures and models available; - Provides a new chapter addressing value creation and resource configuration; - Considers consumer behaviour and factors affecting value creation from both physiological and psychological perspectives; - Introduces a new full colour internal design to aid understanding. Concluding with a summary of the areas for future research, this is a key resource for researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.

Produktinformation

  • Utgivningsdatum2018-06-18
  • Mått172 x 244 x 24 mm
  • Vikt848 g
  • FormatInbunden
  • SpråkEngelska
  • Antal sidor272
  • Upplaga2
  • FörlagCABI Publishing
  • ISBN9781786395030

Tillhör följande kategorier

Hoppa över listan

Du kanske också är intresserad av

Creating Experience Value in Tourism

Nina K Prebensen, Joseph S Chen, Muzaffer Uysal, Norway) Prebensen, Nina K (Professor of Marketing, Tromsø University Business School, USA) Chen, Professor Joseph S (Professor of Tourism, Hospitality and Event Management, Indiana University at Bloomington, USA) Uysal, Muzaffer (Professor & Dept. Chair, University of Massachusetts Amherst, Nina K. Prebensen, Joseph S. Chen

Häftad

869 kr

Arctic Tourism Experiences

Young-Sook Lee, David B Weaver, Nina K Prebensen, Norway) Lee, Young-Sook (Head of Department, UiT The Arctic University of Norway, Australia) Weaver, Professor David B (Formerly Griffith University, Norway) Prebensen, Nina K (Professor of Marketing, Tromsø University Business School, David B. Weaver

Inbunden

1 829 kr

Sustainable Island Tourism

Patrizia Modica, Muzaffer Uysal, Italy) Modica, Patrizia (University of Cagliari, USA) Uysal, Muzaffer (Professor & Dept. Chair, University of Massachusetts Amherst

Inbunden

1 949 kr

Handbook of Scales in Tourism and Hospitality Research

Dogan Gursoy, Muzaffer Uysal, Ercan Sirakaya-Turk, Yuksel Ekinci, Seyhmus Baloglu, USA) Gursoy, Dogan (Washington State University, USA) Uysal, Muzaffer (Professor & Dept. Chair, University of Massachusetts Amherst, USA) Sirakaya-Turk, Ercan (University of South Carolina, UK) Ekinci, Yuksel (Henley Business School, University of Reading, USA) Baloglu, Seyhmus (Harrah College of Hotel Administration

Inbunden

979 kr

Research Methods for Leisure, Recreation and Tourism

Ercan Sirakaya-Turk, Muzaffer Uysal, William Hammitt, Jerry Vaske, USA) Sirakaya-Turk, Ercan (University of South Carolina, USA) Uysal, Muzaffer (Professor & Dept. Chair, University of Massachusetts Amherst, USA) Hammitt, William (Clemson University, USA) Vaske, Jerry (Formerly Colorado State University

Häftad

799 kr

Nature Tourism

Joseph S. Chen, USA) Chen, Joseph S. (Indiana University, Norway) Prebensen, Nina K. (University of Tromso, Joseph S Chen

Häftad

859 kr