Creating and Delivering Your Value Proposition
Managing Customer Experience for Profit
Häftad, Engelska, 2009
649 kr
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In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
Produktinformation
- Utgivningsdatum2009-10-03
- Mått155 x 235 x 13 mm
- Vikt365 g
- FormatHäftad
- SpråkEngelska
- Antal sidor232
- FörlagKogan Page Ltd
- ISBN9780749455125
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