Crash Course in Marketing for Libraries

Susan W. Alman is a lecturer at San Jose State University, San Jose, CA, and she has held teaching posts at the University of Michigan and University of Pittsburgh.Sara Gillespie Swanson is assistant director for information literacy at Davidson College, Davidson, NC.

• CONTENTSIntroductionChapter 1: The Planning Process for Your Marketing PlanChapter 2: Develop a Marketing PlanChapter 3: Communicate to the Community: Using the Media, Newsletters, and Annual Reports to Market the LibraryChapter 4: Using Social Media to Market the LibraryChapter 5: Fund-RaisingAppendix A: GlossaryAppendix B: Boilerplate Example Appendix C: Nominal Group TechniqueAppendix D: John Cotton Dana Library Public Relations AwardsAppendix E: Sample Marketing PlansAppendix F: Sample Promotional MaterialsAppendix G: Sample Annual AppealAppendix H: Sample Annual ReportsAppendix I: Sample NewslettersAppendix J: Sample Friends of the Library NewslettersAppendix K: Sample Press ReleaseIndex

The primary benefit of this work is that it shows marketing skills in action at public libraries across the U.S. While the content and the accompanying examples are primarily about and for public libraries, librarians in other settings will still be able to learn and benefit from this book. . . . [T]his book will be an essential resource. The curated lists of recommended sources and links to more information are incredibly valuable.