Corporate Social Responsibility, Sustainability, and Ethical Public Relations

Donnalyn Pompper is Professor and Endowed Chair in Public Relations, School of Journalism & Communication, University of Oregon, USA, teaching and researching public relations, corporate social responsibility, and social identity. She has won two national book awards, and she has published extensively in peer-reviewed academic journals. Pompper holds the Accredited Public Relations credential from Public Relations Society of America and worked as a public relations manager and journalist for 25 years before joining the academy.

• ForewordPrefaceChapter 1. Picking at an Old Scab in a New Era: Public Relations & Human Resources Boundary Spanning for a Socially Responsible & Sustainable World - Donnalyn PompperChapter 2. Organizations, HR, CSR & their Social Networks: 'Sustainability' on Twitter - Jeremy Harris LipschultzChapter 3. Nonprofit Social Responsibility & Sustainability: Engaging Urban Youth through Empowerment - Lauren BradfordChapter 4. Overcoming Regional Retention Issues: How Organizations in Detroit Use Corporate Social Responsibility to Attract & Engage Top Talent - Erin HeinrichChapter 5. Corporate Social Responsibility, Volunteerism, & Social Identity:  A Case Study of Cotopaxi - Rulon Wood, Julia Berger, and Jessica RobertsChapter 6. A Study of University Social Responsibility (USR) Practices at Rwanda's Institut Catholique de Kabgayi - Marie Paul Dusingize and Venantie NyiransabimanaChapter 7. Corporate Social Responsibility: Johnson & Johnson Creating Community Relations and Value through Open-Social Innovation and Partnership across Sub-Saharan Africa - Moronke Oshin-MartinChapter 8. Examining Public Relations’ Role in Shaping Organizational Culture, with Implications for PR, HR & CSR/Sustainability - Pamela G. Bourland-Davis and Beverly L. GrahamChapter 9. Hiring Programs for Military Veterans & Athletes Use HR & PR to Demonstrate Human Dimension of Corporate Social Responsibility - Pauline A. HowesChapter 10. Failure to Activate: EpiPen, Legitimacy Challenges, and the Importance of Employee CSR - Ashli Quesinberry StokesChapter 11. Inspiring Employees Through CSR: Lessons from a Gambling Giant - Jessalynn Strauss

This volume contains 11 chapters that consider ways that human resources and public relations can integrate corporate social responsibility or sustainability into organizational culture. Communications scholars from the US and Rwanda examine the rivalry between internal public relations and human resources departments and how they can work together for corporate social responsibility and sustainability; sustainability-related discussion on Twitter feeds; how corporate communicators and human resources professionals can foster volunteer activities and youth engagement as evidence of corporate social responsibility and sustainability commitment; how Michigan corporations use corporate social responsibility initiatives to attract, engage, and retain job-seeking Millennials; and corporate social responsibility and volunteer employees at a benefit corporation. Others address university social responsibility practices in Rwanda; creating a transparent and authentic corporate social responsibility program that builds community relations and value for stakeholders in sub-Saharan Africa; how corporate social responsibility can be an integral part of organizational culture; why companies create special hiring programs for military veterans and Olympic athletes and coordination between human resources and public relations to personalize corporate social responsibility; problems associated with not being able to activate corporate social responsibility values among employees during legitimacy controversies, specifically Mylan’s EpiPen controversy; and the relationship between corporate social responsibility and public relations in the gaming industry.