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Corporate Social Responsibility Communication

Nyhet

A Reflective Approach

Häftad, Engelska, 2026

AvGanga S. Dhanesh

779 kr

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Discussing classic and cutting-edge research in corporate social responsibility (CSR) and its communication practices, this book critically examines key issues and debates of corporate social responsibility communication in global contexts.This book conceptualizes CSR communication as a reflective practice anchored in organizational values, identity, and purpose, yet responsive to continually shifting societal expectations. It draws on current case studies to explain why reflective CSR communication has never been more crucial to help organizations articulate their evolving roles in society. Organized into three sections – core concepts, a framework for reflective practice, and applications in areas such as employee relations, crisis communication, and the rapidly developing terrain of artificial intelligence – it highlights how organizations can tell their CSR stories authentically to create ethical brand identities that can continue to resonate with their stakeholders.The book will be of interest to advanced students, educators, researchers, and practitioners pursuing advanced credentials who are interested in the intersections of CSR and strategic communication, public relations, corporate communication, and communication management.

Produktinformation

Utgivningsdatum2026-06-02
Mått152 x 229 x undefined mm
Vikt470 g
FormatHäftad
SpråkEngelska
Antal sidor240
FörlagTaylor & Francis Ltd
ISBN9781032513249

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Ganga S. Dhanesh (PhD, National University of Singapore) is an Associate Professor at the University of Maryland, USA. An expert in corporate social responsibility (CSR) communication across global contexts, her research appears in leading journals such as American Behavioral Scientist, Business Horizons, and the Journal of Public Relations Research. She is an Associate Editor of the Journal of Communication Management and serves on several editorial boards. An award-winning scholar, she also consults for national and multinational organizations.

Section 1: Essentials of CSR Communication 1. Enduring Principles of CSR and CSR Communication: A Stoic Reimagining 2. Rethinking Skepticism in CSR Communication: The Witness Standing By 3. Reflective Practice: Proposing the Reflective CSR Communication Framework Section 2: The Reflective Practice Of CSR Communication 4. Reflection-for-Action: Listening and Mapping Circles of Control 5. Reflection-for-Action: Creating CSR Communication Strategies 6. Reflection-in-Action: Implementing CSR Communication Strategies 7. Reflection-on-Action: Reviewing CSR Communication Processes and Outcomes Section 3: Special Contexts Of Reflective Practice 8. A Ringside View of CSR: Reflective CSR Communication and Employee Relations 9. Buffer or Boomerang: Reflective CSR Communication and Crises 10. Promises and Perils: Artificial Intelligence and Reflective CSR Communication

"This is a vital topic for today’s students of public relations and strategic communications to explore: without communication, there is no CSR. However, the strategic use of communication to promote understanding of a corporation’s pro-social actions needs to be undertaken ethically. Doing this requires that practitioners have a comprehensive knowledge of both the practical challenges of communicating CSR and the criticisms about the ways that communication of this type can be used unethically. This book does a service to its reader by addressing both topics."Jessalynn Strauss, Elon University, USA