Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 100 books, including The Marketing Plan Handbook (Entrepreneur Press, 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.

• IntroductionChapter 1: The 10 steps to content marketing successChapter 2: How to write compelling contentChapter 3: Planning your content marketing strategyChapter 4: Integrating content with direct response and online marketingChapter 5: Marketing with white papers, ebooks, and special reportsChapter 6: Marketing with case studies and testimonials Chapter 7: Marketing with books and mini-booksChapter 8: Marketing with articles and blogsChapter 9: Marketing with e-newsletters and emailsChapter 10: Marketing with podcasts and other audioChapter 11: Marketing with video and appsChapter 12: Marketing with webinars and teleconferencesChapter 13: Marketing with seminars, workshops, speeches, and talksChapter 14: Marketing with infographics and tipographicsChapter 15: Social media marketing Chapter 16: Driving traffic with content-based calls to actionChapters 17: Increasing conversion with contentAppendix A: Copyright laws and how not to violate them when creating your contentAppendix B: Resources

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