Contemporary Retail Marketing in Emerging Economies

David Eshun Yawson, (PhD) is a Senior Lecturer in Marketing at the GIMPA Business School, Ghana Institute of Management and Public Administration, (GIMPA), Accra, Ghana. He specialises in marketing, marketing research, entrepreneurial marketing and agribusiness. He held the Dunnhumby Scholar position for Food Northwest (UK)/University of Kent (UK).  Dr Yawson has extensive research and management experience in industry working with non-traditional exporters and managing donor-funded projects from USAID. Fred A. Yamoah, (PhD), is a Reader in Sustainability at Birkbeck College, the University of London, UK with over 15 years of academic research experience and expertise in Sustainability, Marketing and Agribusiness, Sustainable Supply Chains, Circularity, Business Ethics, Sustainable Consumption and Food Security. Dr Yamoah is an experienced academic who serves in various management and leadership capacities in higher education. He is research active and a principal investigator for various research projects, a journal editor and a visiting professor.

• Chapter 1: Introduction to Contemporary Retail Marketing in Emerging Economies:  Ghana’s Supermarket Chains.- Chapter 2: Modern Retail Marketing and Supermarket Loyalty Cards Programme.- Chapter 3: The TESCO Club Card Loyalty Programme - The Gold Standard.- Chapter 4: The Ghanaian Supermarket Industry.- Chapter 5: The Current Supermarket Chains Marketing Infrastructure in Ghana.- Chapter 6: The Next Generation of Supermarkets Marketing in Ghana.- Chapter 7: Value Capture and Beneficiary Stakeholders of the Next Generation of Supermarkets Marketing.- Chapter 8:Challenges, Paradoxes, Dilemmas and Strategies for Success of the Next Generation of Supermarkets Marketing.