Contemporary Issues in Marketing

MARTIN EVANS is Professor of Marketing at the University of the West of England, Bristol.LUIZ MOUTINHO is Professor of Marketing, Glasgow Business School, University of Glasgow.

• Consumer BehaviourLoyalty MarketingDatabase MarketingMarketing ResearchBusiness-to-Business MarketingMarket Segmentation and Product PositioningPricingAdvertisingSales PromotionDirect MarketingRelationship MarketingChannel Management and DistributionMarketing StrategyGlobal and International Marketing.

'Excellent concept for a book. I intend to use a number of the articles as seminar material. Length of articles is ideal for one-hour seminars.' - Ruth Murphy, University of North London 'This is a really interesting; up-to-date publication. It enlightened me, and I have already quoted it in my work in publications! I have no hesitation in recommending this book to my colleagues for course adoption.' - Patrick McCole, University of Ulster 'Excellent coverage of current key issues and well illustrated with examples.' - J.W. Cross, Southampton Institute 'This is an excellent text for students to use to gain an insight into the practical application of marketing theory.' - P Cowell, University College, Warrington 'Nice readable articles, well presented and up-to-date.' - E Gilhooly, University of Wales, Cardiff