Del 1 - Contemporary Cases

Contemporary Cases in Tourism

Inbunden, Engelska, 2011

Av Brian Garrod, Alan Fyall, Senior Lecturer in Tourism at Aberystwyth University) Garrod, Brian (Dr, Bournemouth University) Fyall, Alan (Professor, Deputy Dean Research & Enterprise in the School of Services Management

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Contemporary Cases in Tourism: Volume 1 presents 11 international case studies, collected under the headings of marketing tourism, sustainable tourism and niche tourism.

Produktinformation

Utgivningsdatum2011-10-01
Mått189 x 246 x 20 mm
Vikt654 g
FormatInbunden
SpråkEngelska
SerieContemporary Cases
Antal sidor254
FörlagGoodfellow Publishers Limited
ISBN9781906884536

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Servicesektorn inom Ekonomi och ledarskap

Introduction: The Case Study Approach: Wrongly Maligned? (Brian Garrod & Alan Fyall); Section 1: Marketing Tourism: 2: ‘This Other Eden’: Marketing the National Botanic Garden of Wales (Ian Keirle); 3: South Africa 2010: Leveraging Nation Brand Benefits from the FIFA World Cup (Brendon Knott, Alan Fyall & Ian Jones); 4: Definitely Dubai: Destination Branding in Action (Paul Williams & Nick Ashill); Section 2: Sustainable Tourism: 5: Visitor Management at a World Heritage Site: Skara Brae Prehistoric Village (Anna Leask & Brian Garrod); 6: Tourism, Climate Change & Carbon Management: 3 Case Studies (Stefan Gössling & Brian Garrod); 7: Slow Travel: European Cycle Tourism (Janet Dickinson & Les Lumsdon); Section 3: Niche Tourism : 8: Diversification into Farm Tourism: Case Studies from Wales (Brian Garrod(; 9: Bumps for Boomers: Marketing Sport Tourism to the Aging Tourist (Simon Hudson); 10: Community Involvement in Trekking Tourism: The Rinjani Trek Ecotourism Programme, Lombok, Indonesia (Carl Cater); 11: World Heritage Site Designation: New Lanark World Heritage Site, Scotland (Anna Leask); Index