Consumption and Life-Styles

Dr Dieter Bögenhold is Professor at the Faculty of Economics at Alpen-Adria-University at Klagenfurt, Austria. His research focuses primarily on the areas of the history of economic thought, consumption and economic sociology, globalization, social stratification and inequality and entrepreneurship research. He has authored more than 250 publications and numerous monographs.Dr Farah Naz is Lecturer in Sociology and Criminology at the University of Sargodha, Pakistan, and has twenty years of teaching experience. She previously worked in the Department of Education, Government of Punjab for ten years. She received several international awards and honours across 2007, 2010, 2014 and 2015. Some recurring themes in her research are industrial relations, gender and consumption.

• 1. Introduction.- 2. Consumption: Different Perspectives and Academic Responsibilities.- 3. Consumption within the History of Economic and Social Thought.- 4. Consumption, Lifestyles and Taste.- 5. Conspicuous Consumption.- 6. Culture, Advertising and Consumption.- 7. Gender and Social Relations of Consumption.- 8. Money, Consumption and Happiness.- 9. In Times of Globalization: Gift Giving and the McDonaldization of Consumption.