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This text aims to approach service marketing from a consumer perspective and to draw together current understanding of service consumption from both an academic and a practitioner point of view. It also contains five detailed sectoral cases of consumer behaviour in service industries.
- Format: Pocket/Paperback
- ISBN: 9780471962694
- Språk: Engelska
- Antal sidor: 284
- Utgivningsdatum: 1998-05-01
- Förlag: John Wiley & Sons Inc