Consumers and Services

Mark Gabbott is Professor of Marketing, Head of the Department of Marketing and Deputy Dean, Faculty of Business and Economics at Monash University.Gillian Hogg is the author of Consumers and Services, published by Wiley.

• THE SERVICE CONSUMER. Consumers and Services. Pre-Consumption of Services. Consuming Services. Evaluating Services. THE SERVICE CONSUMER IN CONTEXT. The Tourism and Travel Consumer. The Professional Services Consumer. The Financial Services Consumer. The Healthcare Consumer. The Charity Consumer. CONCLUSION. Conclusion. Index.