In these papers from the 2015 Consumer Psychology of Tourism, Hospitality, and Leisure Symposium, international contributors provide tools for understanding tourism-related behavior and consumption cycles. As a whole, the book demonstrates that detailed descriptions and case-based models are better methods for researching tourism behavior. Emphasis is on the tourism consumer’s understanding of self and identity through travel choices such as destinations, means of transportation, accommodations, meals, sites visited, activities, and purchase of travel-related services. Some specific subjects examined include choice overload research, Russian women travelers, and travel-related behavior on Facebook. B&W charts and screenshots are included.