Eugene Y. Chan is an Associate Professor of Marketing in the Ted Rogers School of Management at Toronto Metropolitan University, Canada. He uses experimental and survey methods and draws on theories from diverse disciplines in the social sciences to study how consumers make choices, judgments, and decisions in the marketplace, in organizations, and in society. He is co-author of an undergraduate textbook on consumer behavior focused on Australia and the Asia-Pacific.

• Introduction to this Text.- PART 1.- Chapter 1: Consumer Decision Making Strategies.- PART 2.- Chapter 2: Advertising.- Chapter 3: Pricing.- Chapter 4: Brand Loyalty.- Chapter 5: Emotional Marketing.- PART 3.- Chapter 6: Luxury Consumer Behavior.- Chapter 7: Digital Consumer Behavior.- Chapter 8: The Ideological Consumer.- Chapter 9: Cross-Cultural Consumer Behavior.- PART 4.- Chapter 10: Consumer Behavior in the Sharing Economy.- Chapter 11: Sustainable Consumer Decision-Making.- Chapter 12: Consumer Behavior During a Brand Crisis.- PART 5.- Consumer Behavior in the Future.

Eugene Y. Chan is an Associate Professor of Marketing in the Ted Rogers School of Management at Toronto Metropolitan University, Canada. He uses experimental and survey methods and draws on theories from diverse disciplines in the social sciences to study how consumers make choices, judgments, and decisions in the marketplace, in organizations, and in society. He is co-author of an undergraduate textbook on consumer behavior focused on Australia and the Asia-Pacific.

• Introduction to this Text.- PART 1.- Chapter 1: Consumer Decision Making Strategies.- PART 2.- Chapter 2: Advertising.- Chapter 3: Pricing.- Chapter 4: Brand Loyalty.- Chapter 5: Emotional Marketing.- PART 3.- Chapter 6: Luxury Consumer Behavior.- Chapter 7: Digital Consumer Behavior.- Chapter 8: The Ideological Consumer.- Chapter 9: Cross-Cultural Consumer Behavior.- PART 4.- Chapter 10: Consumer Behavior in the Sharing Economy.- Chapter 11: Sustainable Consumer Decision-Making.- Chapter 12: Consumer Behavior During a Brand Crisis.- PART 5.- Consumer Behavior in the Future.

Eugene Y. Chan is an Associate Professor of Marketing in the Ted Rogers School of Management at Toronto Metropolitan University, Canada. He uses experimental and survey methods and draws on theories from diverse disciplines in the social sciences to study how consumers make choices, judgments, and decisions in the marketplace, in organizations, and in society. He is co-author of an undergraduate textbook on consumer behavior focused on Australia and the Asia-Pacific.

• Introduction to this Text.- PART 1.- Chapter 1: Consumer Decision Making Strategies.- PART 2.- Chapter 2: Advertising.- Chapter 3: Pricing.- Chapter 4: Brand Loyalty.- Chapter 5: Emotional Marketing.- PART 3.- Chapter 6: Luxury Consumer Behavior.- Chapter 7: Digital Consumer Behavior.- Chapter 8: The Ideological Consumer.- Chapter 9: Cross-Cultural Consumer Behavior.- PART 4.- Chapter 10: Consumer Behavior in the Sharing Economy.- Chapter 11: Sustainable Consumer Decision-Making.- Chapter 12: Consumer Behavior During a Brand Crisis.- PART 5.- Consumer Behavior in the Future.