RICHARD PETTINGER is the course tutor of the BSc Construction Management Course at the Faculty of the Built Environment, The Bartlett School of Architecture, Building, Town & Country Planning, University College London.He also works as a management, business and marketing consultant for a wide range of clients in both the public and private sectors. He has written a number of other books, including the following for Macmillan: Introduction to Management (2nd Ed 1996), Introduction to Organisational Behaviour (1996) and Introduction to Corporate Strategy (1996).

• PrefaceAcknowledgementsIntroductionCustomers, Consumers and ClientsStrategyPriceProductPlacePromotionInformationConclusion: the Future of Marketing in the Construction IndustryBibliographyIndex.

RICHARD PETTINGER is the course tutor of the BSc Construction Management Course at the Faculty of the Built Environment, The Bartlett School of Architecture, Building, Town & Country Planning, University College London.He also works as a management, business and marketing consultant for a wide range of clients in both the public and private sectors. He has written a number of other books, including the following for Macmillan: Introduction to Management (2nd Ed 1996), Introduction to Organisational Behaviour (1996) and Introduction to Corporate Strategy (1996).

• PrefaceAcknowledgementsIntroductionCustomers, Consumers and ClientsStrategyPriceProductPlacePromotionInformationConclusion: the Future of Marketing in the Construction IndustryBibliographyIndex.

RICHARD PETTINGER is the course tutor of the BSc Construction Management Course at the Faculty of the Built Environment, The Bartlett School of Architecture, Building, Town & Country Planning, University College London.He also works as a management, business and marketing consultant for a wide range of clients in both the public and private sectors. He has written a number of other books, including the following for Macmillan: Introduction to Management (2nd Ed 1996), Introduction to Organisational Behaviour (1996) and Introduction to Corporate Strategy (1996).

• PrefaceAcknowledgementsIntroductionCustomers, Consumers and ClientsStrategyPriceProductPlacePromotionInformationConclusion: the Future of Marketing in the Construction IndustryBibliographyIndex.