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This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).
- Format: Pocket/Paperback
- ISBN: 9783642090561
- Språk: Engelska
- Antal sidor: 373
- Utgivningsdatum: 2010-10-15
- Förlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. K