Conference Proceedings Trends in Business Communication 2020

Häftad, Engelska, 2021

AvPeter Schneckenleitner,Wolfgang Reitberger,Alexandra Brunner-Sperdin,Andre Haller

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The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication.

Produktinformation

Utgivningsdatum2021-07-27
Mått148 x 210 x 12 mm
Vikt266 g
FormatHäftad
SpråkEngelska
Antal sidor191
Upplaga21001
FörlagSpringer Fachmedien Wiesbaden
ISBN9783658336417

Tillhör följande kategorier

Leadership communication with multiple managers and its influence on internal integration of different functional areas.- The effect of culture on sustainable consumer behavior in Spain and Germany – a suggestion for a culturally sensitive Communication Management.- Project communication as a key function in agile organization forms – An analysis using the Wellenreiter Organization as an example.- Social media as an aid to export and early stage internationalization: A literature review.- Changes in internal communications through the „home office“ working model.- Tweeting CEOs, Opinion Leadership, and the Social Capital of Companies.- Blurring the lines: How Social Media Managers transform Business Communication.- Current Status of Corporate e-learning in Austrian ATX Companies and its Implications – a Qualitative Analysis.- The Annual Shareholder Meeting in Austria in times of the COVID-19 pandemic.