Complete Book of Perfect Phrases for High-Performing Sales Professionals

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

• Perfect Phrases for Lead Generation•Customize phrases for the 25 types of clients•Phrases for direct prospecting-using the right words to turn cold calls into cash •What to say to expand your customer base-and grow your sales-faster, bigger, and betterPerfect Phrases for the Sales Call•Get past gatekeepers and sell to the decision makers•Present your product or service in the best light•Handle objections, stalling, and other delaying tactics•Build trust and cultivate relationships Perfect Phrases for Customer Service•Clear explanations of the reasons for difficult customer behaviors•Successfully handle even the most cantankerous customers•101 dialogues and scripts organized according to types of difficult behaviors, usable as is or as part of a training program, and easily tailored to any industry and company culture