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This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
- Format: Inbunden
- ISBN: 9780230301641
- Språk: Engelska
- Antal sidor: 272
- Utgivningsdatum: 2012-11-30
- Förlag: Palgrave Macmillan