Inbunden, Engelska, 2014
Del i serien Routledge Library Editions: Marketing
Competitive Marketing (RLE Marketing)
A Strategic Approach
10059 kr
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Beskrivning
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
Produktinformation
- Utgivningsdatum: 2014-08-22
- Mått: 189 x 246 x 46 mm
- Vikt: 1 519 g
- Format: Inbunden
- Språk: Engelska
- Serie: Routledge Library Editions: Marketing
- Antal sidor: 766
- Förlag: Taylor & Francis Ltd
- ISBN: 9781138792876
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Recensioner i media
‘Every teacher of marketing should read this book…’ Quarterly Review of Marketing‘Very comprehensive and engaging’ Morris Holbrook, Columbia University
Butikslager
Ej i lager i butik.
Betyg & recensioner
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