Competing on Analytics: Updated, with a New Introduction

Thomas H. Davenport is the President’s Distinguished Professor of IT and Management at Babson College and a research fellow at the MIT Initiative on the Digital Economy. He is the cofounder of the International Institute for Analytics and senior adviser to Deloitte Analytics. He is the author of nineteen books, including five on analytics and cognitive technology.Jeanne G. Harris is on the faculty at Columbia University, where she teaches Business Analytics Management. She is the coauthor of two books and over one hundred articles on analytics and information technology. She is executive research fellow emerita and was the global Managing Director of Information Technology and Analytics Research at the Accenture Institute for High Performance.

Praise for the updated edition:Paul Roma, Chief Analytics Officer, Deloitte Consulting LLP—“Competing on Analytics both captured and stimulated a revolution in the business landscape in 2007. It's great to have a new version that incorporates the latest concepts.”Gary Loveman, Executive Vice President, Consumer Health and Services, Aetna; former Chairman and CEO, Caesars Entertainment—“Nowhere is there a better case for analytics than in health care, where the opportunity exists to dramatically improve health and reduce cost by identifying and then closing gaps in care. As Davenport and Harris make clear, the challenges are organizational, not technological or empirical. It takes focused leadership and the establishment of deep analytic capability to drive sustained competitive differentiation.”Praise for the original edition:John Rowe, retired Chairman, President, and CEO, Exelon Corporation—“Competing on Analytics will be invaluable to anyone who is truly interested in making a difference in today's business world.”Rob Neyer, former columnist, ESPN—“In business, as in baseball, the question isn’t whether or not you’ll jump into analytics; the question is when. Do you want to ride the analytics horse to profitability—or follow it with a shovel?”Steve Maritz, Chairman and CEO, Maritz—“Davenport and Harris have raised the bar with their study and insights into how analytics can become a competitive advantage.”