Communications Media, Globalization, and Empire

Oliver Boyd-Barrett is Professor in the Department of Communication, California State Polytechnic University, Pomona.

• ContentsPrefaceNotes on Contributors1. Globzlization, Media, and Empire: An Introduction by Oliver Boyd-BarrettI. Global Media or Local Media Globalized?2. Cosmopolitans and Conquistadors: Empires, Nations, and Networks by Graham Murdock3. Film and Globalization by Toby Miller and Richard Maxwell4. Cyberspace, Globalization, and US Empire by Oliver Boyd-BarrettII. Regulation and Cultural Competition5. Globalization, Public Service Broadcasting, and Citizen Responses by Granville Williams6. Regulating globalization: Domestic Response to International Investment in China's Media Market by Jia LinIII. Global, National and Local—Mutual Accommodations7. Xinhua News Agency and Globalization: Negotiating Between the Global, the Local, and the National by Xin Xin8. Localization Strategies of International Media Companies: Entering India in the 1990s by Geetika Pathania-Jain9. Transnational Media and National Vision: Television in Liberalized Indian by Anshu Chatterjee10. Hispanic Media Globalization by Mercedes MedinaIV. Global Media, Global Economy11. Deregulation, Privatization, and the Changing Global Media Environment by Richard A. Gershon12. Global Advertising in Asia: Penetration and Transformation of the Transnational Advertising Agencies by Kwangmi Ko Kim13. Toward Globalization or Localization: Multinational Advertising in Eastern Europe by Izabella Zandberg14. Global Corporations, Global Public Relations by Liese L. Hutchinson and John J. PaulyIndex