Communicating Space Exploration

Having graduated from Bocconi University in Milan, Italy, Fulvio Drigani spent a good part of his career at the European Space Agency (ESA), first in the Science Programme Directorate, for which he became Head of Science Communication, then at the corporate level, as Head of ESA’s Online Communication, Social Media, Multimedia Distribution, Publications, and Corporate Branding Office. Later, he also managed the Italian Country Desk, taking care of the social media campaigns of astronauts Paolo Nespoli, Luca Parmitano, and Samantha Cristoforetti. During his career, he launched the first science communication website and the first ESA web portal, www.esa.int, and introduced social media as a communication tool of the Agency. He also introduced the present ESA corporate visual identity.

• What this book is about.- Science and Space in Society (by Rossella Spiga).- Institutional Space Communication.- Space Communication for the Public.- Space Communication for the stakeholders.- Some Space missions and events as case studies on space communication.- Future trends in Space Communication.