Commodity Marketing
Strategies, Concepts, and Cases
Inbunden, Engelska, 2022
AvMargit Enke,Anja Geigenmüller,Alexander Leischnig,Anja Geigenmuller
1 209 kr
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Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
Produktinformation
- Utgivningsdatum2022-04-23
- Mått155 x 235 x 29 mm
- Vikt816 g
- FormatInbunden
- SpråkEngelska
- SerieManagement for Professionals
- Antal sidor425
- FörlagSpringer Nature Switzerland AG
- ISBN9783030906566
- OriginaltitelCommodity Marketing