Del 77 - Aspects of Tourism
Commercial Nationalism and Tourism
Selling the National Story
Inbunden, Engelska, 2017
1 859 kr
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This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events around the world. It explores how particular narratives are woven to tell (and sell) a national story. By deconstructing images of the nation, it closely examines how national texts create key archival imagery that can promote tourism and events while also shaping national identity. It investigates the complex relationship between state appropriation of marketing strategies and the commercial use of nationalist discourses. The book aims to demystify the ways in which the nation is imagined by key organisers and organisations and then communicated to millions.
Produktinformation
- Utgivningsdatum2017-01-19
- Mått156 x 234 x 22 mm
- Vikt651 g
- FormatInbunden
- SpråkEngelska
- SerieAspects of Tourism
- Antal sidor299
- FörlagChannel View Publications Ltd
- ISBN9781845415891
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Del 77