An extraordinary collection of essays addressing core issues of how we experience moving pictures. Brinckmann brilliantly discusses what watching films is all about: our cognitive, emotional and sensual engagement with the images on the screen - Prof. dr. Frank Kessler, Utrecht University, I highly recommend this text for undergraduate and graduate courses, and because the translation from German to English is excellent, the writing style is jargon-free and clear.- Angela Dalle Vacche in Millennium Film Journal No. 62 , The strength of this collection lies in the diversity and range of Brinckmann's six case studies on color, from silent film to the avant-garde, melodrama, and musicals [...] Brinckmann is especially alert to color's sensual and perceptual effects in unexpected cinematic places. - Kirsten Moana Thompson in Film Quarterly