Clicks and Mortar

DAVID S. POTTRUCK is president and co-CEO (with Charles Schwab) of The Charles Schwab Corporation TERRY PEARCE is president of Leadership Communication, a teacher at the Haas School of Business at the University of California, Berkeley, and an executive communications officer at Schwab.

• CULTURE AT THE CORE: CREATING A PASSIONATE CORPORATE CULTURE IN THE INTERNET AGE. Building a Culture for Growth. Sustaining Culture Day to Day. Cultivating Commitment Through Diversity. LEADERSHIP PRACTICES: INSPIRING PASSION-DRIVEN GROWTH. Living Leadership as a Person, as a Company. Leadership Communication. Generating Ideas and Innovation Through Leadership. MANAGEMENT PRACTICES: BRINGING PASSION TO THE INTERNET WORLD. Creating the Future with Measurement. Understanding Technology and the People Who Build It. Marketing: Your Company's Voice, Your People's Promises. Brand and Customer Experience: The Heart of a Passion-Driven Business. Dialogue on the Future. Appendix A: Timeline of Schwab's Growth. Appendix B: Schwab's Vision, Values, and Strategic Priorities. Appendix C: Dave's Top Ten Ad Tips.

"The bible for future heroes of e-commerce. It's brilliant and down-to-earth; a fast read, yet deep. This book is the playbook for igniting the power of passion in your business, written by those who have done it." --Scott Cook, founder and executive committee chairman, Intuit, Inc. "Pottruck and Pearce reveal the secrets to corporate vitality in an upside-down world." --Gary Hamel, chairman, STRATEGOS "The new Internet economy means high-velocity change and requires extraordinary leadership. Clicks and Mortar emphasizes the courage for the passionate leadership that is needed in this environment . . . a major contribution." --Ann Winblad, co-founding partner, Hummer Winblad Venture Partners "Gives current and potential business leaders an inspiring road map with which to navigate the inevitable journey into e-commerce. It has perspective, precision, and heart: the necessary attributes of tomorrow's enterprise." --John Quelch, dean, London Business School "Advice on how to build a corporate culture that weds the spirit and skill of people with the marvels of new technology in a winning business combination." --Laura Tyson, dean, Haas School of Business, University of California, Berkeley "An instant classic about hands-on leadership." --Management General "...keeps the readers interest...a very good book, well written by two people who know what they are talking about..." (M2 Communications, 4 July 2001) "...packed with examples...it is worth attention...some valuable insights..." (e. Business January 2002)