Church as a Brand

Prof. Dr. Oliver Errichiello is a professor of brand sociology and brand management at the University of Applied Sciences Mittweida (Germany) and a lecturer at universities and at the Lucerne University of Applied Sciences and Arts (including the Department of Theology), Switzerland and as well as in Hamburg, Germany. He is also the founder of the "Büro für Markenentwicklung“ (Office for Brand Development) and serves as Director of Innovation/Brand Development for a German hospitality holding. He has published more than 20 books on branding, brand philosophy, consumption, and “green brand management.”

• The Church as a Brand: An Introduction.- Church and Advertising.- Brand Sociological Theory in the Ecclesial Context.- Operational Premises of Church Brand Management.- Steering the Strength Pattern of the Brand.- Application of the Genetic Code in the Diocese of Feldkirch/Vorarlberg.- The Future of the Church – A New Beginning in Community.