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Cengage Advantage Books: This is PR

Doug Newsom • Judy Turk • Dean Kruckeberg • Doug Newsom • Judy Turk

Pocket

1599:-

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384 sidor
2012

Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom.

Författare: Doug Newsom, Judy Turk, Dean Kruckeberg, Doug Newsom, Judy Turk
Format: Pocket/Paperback
ISBN: 9781111836832
Språk: Engelska
Antal sidor: 384
Utgivningsdatum: 2012-01-06
Förlag: Cengage Learning